The Nice List

The Nice List is an altruistic Christmas competition campaign, encouraging students to recognize their friends for acts of kindness. Nominations for "nice" actions could result in prizes for the nominees. The campaign features a conceptual Santa Claus character, Nicky-C, and Rein DMC.

I led The Nice List campaign from concept through execution, overseeing every stage of its development. The project was highly enjoyable, offering ample opportunities for creativity and team collaboration, which led to a successful and engaging campaign. The geometric character design was particularly effective, allowing for easy scalability and the creation of versatile and fun social assets for prize announcements.